R I C H A R D P I N C H E S
For Richard, born in Reading and living In Henley-on-Thames, attending Berkshire College of Art & Design was a convenient choice. It was there, after photographing many bottles of lager that Richard realised the area of photography he wanted to pursue. During his college work placement with Paul Howerd Richard was shown how to light beverages and products. He was hooked for good and Richard realised still life and product photography would be his forte. After college Richard worked again for Howerd honing his skills further until he branched out as a photographer in his own right at the tender age of 21. He quickly set up his own Meadows Farm studios only 2 years later, where he is still heavily immersed in the digital world of photography.
PRODUCT PHOTOGRAPHY: FILM VS. DIGITAL
Originally shooting on traditional 5x4 transparency film Richard’s photography has now moved into the digital age. The photographs shown here in 'film versus digital' compares the photography and lighting techniques with the artistic styles of both his photography and the products themselves, from 30 years ago with today. The 2014 Blackthorn cider shot an example of today’s techniques. What was impossible as a single take in the 1980s, this digital image actually comprises 5 separate shots all Photoshopped into one! This technique is common these days, the overhead shot of a Chrysler Crossfire is actually 3 shots, this facilitates a quicker shoot and a more pleasing result and hence a happy client.